![](http://narrowwebtech.com/wp-content/uploads/2017/06/IND_Mark-Andy_ITW-Labels_klein-113x150.jpg)
USA • The company has invested in a Mark Andy Digital Series hybrid press to support its labels and packaging production. ITW Labels plans to capitalize on the productivity benefits of inline hybrid print workflows to optimise its production of labels including prime custom, durable and variable data.
Currently the 13” (330 mm) Mark Andy Digital Series, which runs product at speeds of 240 fpm (73 m/min), is equipped with three flexo stations. The company needed increased productivity to support augmented current demand and strategic growth plans. According to the company, quality and colour management were also major considerations for ITW when evaluating new technologies.
The company further states, that it has experienced some of the promised productivity from the hybrid solution since installation in first quarter 2017, and is already entertaining the option of adding inline converting to the press.