POLAND • In June, Mark Andy co-hosted a special event with Esko at its European headquarters in Warsaw. The event, which attracted 50 representatives from printing companies around Eastern Europe, included demonstrations of Mark Andy presses and Esko prepress solutions in order to highlight label printing using Esko Equinox software.
The primary focus of the meeting was to present Mark Andy & Esko’s response to market trends, such as smaller runs and shorter delivery times. Participants were shown how to prepare jobs using Equinox, which were then printed “live” on a Performance Series P7 flexo press, offering a wide colour gamut.
Mariusz Geras, Sales Manager Eastern Europe at Esko, states, “By converting special, or spot colors, to process colors, we can shorten downtime and increase productivity on every press.”
Equinox is set to enable this kind of conversion as well as offering a wider gamut option. Depending on application and the brand owner’s needs, the CMYK process ink set can replace several or even all special colours. Using the same ink set for all jobs, wider gamut technology eliminates the need to clean the press between printing different jobs. Additionally, it shortens make ready time, and reduces cost, according to the company.
At the event Esko’s representatives gave several presentations that offered specific information on the Equinox software and other products from the company’s portfolio. Afterwards, the participants were each given their own special name-label, as well as other labels containing pictures taken during the event and printed on demand.
Lukasz Chruslinski, sales manager at Mark Andy Poland presented an outline history of the company and its current situation. He went on to present three of the company’s flagship presses: the Performance Series flexo line, the Digital One toner-based hybrid, and the latest development, the Digital Series, a UV inkjet solution.
According to the company, Mark Andy plans further co-hosted events like these because these are a key part of the OEM’s strategy and commitment to complete workflow solutions.
