CANADA • Jet Label & Packaging Ltd., a large Canadian producer of labels and printed tape, turned 20 by turning refreshments at its anniversary celebration into uniquely labelled libations. The feat was accomplished with Mosaic printing.
At the anniversary party, Jet Label had a lot to celebrate. Beginning as a single-press, single-client startup in 1998, in a space so small that the owner/operator’s office was literally a closet, the company has blossomed into the region’s most prominent label manufacturer, according to the company. With about 80 employees and USD 25 million in annual revenue, the year-over-year growth often measured in double-digit percentages, so announces the print shop.
On this occasion the company produced Mosaic printed beverages. Mosaic is short for HP SmartStream Mosaic, which can create unique-to-unit labels from a finite number of original designs. Despite the nuanced characteristics of products constructed with Mosaic, the overarching brand concept remains paramount. Mosaic printing has a twofold function of “uniquifying” products to make consumers feel special while differentiating a brand’s product from competitors – all while staying true to overall brand consistency.
“The Mosaic beverages represent our commitment to prioritizing innovation and customer satisfaction along parallel lines,” said Darrell Friesen, president and CEO of Jet Label & Packaging Ltd. “Forward-thinking capabilities like Mosaic are what differentiate Jet as a company, and have allowed us to be a leader in the industry for 20 years – and hopefully many more to come.”
Through the years, Jet Label’s steady growth has been largely investment-driven. As the company extended its capabilities to service a broadening set of sectors its equipment and technological prowess evolved accordingly – through digital printing, precision colour-matching capabilities and a commitment to total platform redundancy, so the company states.
Last year Jet Label acquired United Label Company. The move secured additional space and production capacity by means of a second facility in Vancouver. With the company’s main facility in Edmonton, Alberta, this second site highlights Jet’s growing presence and increasing production demands.
The company has two manufacturing facilities in Canada, in Edmonton and Vancouver. Jet has further sales and distribution operations in Calgary, Prince George, Kelowna, Surrey, Saskatoon and Winnipeg.
